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5 Best Toothpastes of 2025

Last Updated - 17/09/2025

1
Best Choice
39% Off

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Sensodyne
39% Off

Sensodyne Toothpaste Repair and Protect, Teeth Whitening and Protect, Teeth WhiteningToothpaste Multipack withSensodyne Toothbrush, 3 x75ml

Sensodyne

£17.46

£28.89
(39% Off)

More Details
Main highlights
- Sensodyne is the No.1 dentist recommended brand for sensitive teeth**|*Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.|**64% of 200 surveyed dentists, 2022 (contact mystory.gb@haleon.com for claim verification) | Manufactured in Maidenhead, United Kingdom
- Sensodyne Repair and Protect toothpaste that leaves your mouth feeling fresh and clean
- Sensodyne Repair and Protect is formulated to create a protective layer over sensitive areas of your teeth
- Sensodyne Repair and Protect Whitening toothpaste helps to repair* vulnerable areas of the teeth
- Sensodyne Repair & Protect Whitening toothpaste delivers long-lasting protection for sensitive teeth
- Clinically proven to provide sensitive teeth relief and help restore your teeth to their natural whiteness with twice daily brushing
£17.46
£28.89 (39% Off)
2
Best Value
38% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Oral-B
38% Off

Oral-B Pro-Expert Professional Protection Toothpaste 4 x 125 ml Multipack

Oral-B

£17.29

£28.00
(38% Off)

More Details
Main highlights
- With a clean mint flavor for a fresh breath
- Unique Stannous Complex Technology. Developped with dentists
- Provides a clean feeling for the whole mouth
- Our most advanced toothpaste technology, 24 hours protection against plaque with twice a day brushing
- Oral-B kit of 4 Oral-B Pro-Expert Professional Protection toothpastes shipped in recycled carton
- Made in Europe
- Actively strengthens by remineralizing enamel
£17.29
£28.00 (38% Off)
3
37% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Colgate
37% Off

3x Colgate Advanced White Toothpaste 100ml

Colgate

£8.10

£12.99
(37% Off)

More Details
Main highlights
- Restores natural whiteness
- Gently polishes enamel
- Fights tartar, cavities and plaque
- Colgate Advanced White ensures your teeth stay as healthy and strong as they are white
£8.10
£12.99 (37% Off)
4
30% Off

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Colgate
30% Off

Colgate Total Advanced Deep Clean Toothpaste 75ml x3

Colgate

£7.00

£10.00
(30% Off)

More Details
Main highlights
- HELPS WITH 8 ORAL HEALTH PROBLEMS: With powerful, patented³, preventative technology our toothpaste helps with these 8 oral health problems: gum problems, plaque, tartar, sensitivity, enamel erosion, surface stains, bad breath and cavities
- DISCLAIMERS: ¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use. ²With 2x daily brushing after 4 weeks continued use. ³US patented. Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use
- DEEP CLEANS: Our deep clean toothpaste has been clinically proven and designed with scrubbing microparticles that get between teeth and in hard-to-reach places to tackle hidden bacteria
- ACTIVE PREVENTION: Our Total Active Prevention + Deep Clean Toothpaste, with its new formula, has been scientifically designed to fight the root cause¹ of many oral health problems before the start
- 3x MORE EFFECTIVE¹: Beyond teeth cleaning, our deep clean toothpaste fights a root cause¹ of many oral health problems 3x more effectively¹ and offers 24 hours of antibacterial protection²
- 15X MORE EFFECTIVE⁴: When you use our toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush it’s 15x more effective at fighting a root cause⁴!
£7.00
£10.00 (30% Off)
5

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Colgate

Colgate Max White One Toothpaste 3 X 75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Contains Whitening Accelerators - 1 Shade Whiter in 1 Week

Colgate

£8.70

More Details
Main highlights
- With its whitening accelerators, this teeth whitening toothpaste helps you to get 1 shade whiter teeth in just one week!
- This whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile
- The whitening toothpaste also helps to keep your enamel strong and gums healthy by helping to reduce plaque with regular brushing
- Enjoy a more confident, bright smile, when you use this teeth whitening toothpaste
- Dazzle with a whiter smile when you brush with Colgate Max White One Toothpaste
£8.70

5 Best Toothpastes of 2025

Sensodyne Toothpaste Repair and Protect, Teeth Whitening and Protect, Teeth WhiteningToothpaste Multipack withSensodyne Toothbrush, 3 x75ml

Oral-B Pro-Expert Professional Protection Toothpaste 4 x 125 ml Multipack

3x Colgate Advanced White Toothpaste 100ml

Colgate Total Advanced Deep Clean Toothpaste 75ml x3

Colgate Max White One Toothpaste 3 X 75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Contains Whitening Accelerators - 1 Shade Whiter in 1 Week

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Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness

Sensodyne Pronamel Intensive Enamel Repair Toothpaste, 75 ml (Pack of 5)

Elmex Anti-Decays Toothpaste 2 x 75ml

Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml

Oral-B 3D White Advanced Luxe Perfection Toothpaste 4 x 100ml Multipack (Packaging mat vary)

Colgate Cavity Protection Toothpaste 100ml - Fluoride Toothpaste - Calcium Formula gets in Between Teeth - Cavity Protection - freshens Breath - Lovely Mint Taste

Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.

Sensodyne Toothpaste Sensitivity & Gum, Sensitive Toothpaste for Sensitive Teeth and Gum Problems, Mint Flavour, 75ml

Sensodyne Daily Care Gentle Whitening Fluoride Toothpaste, 75ml (Pack of 1)

Oral-B Pro-Expert Professional Protection Toothpaste 125ml

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