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5 Best Toothpastes of 2025

Last Updated - 03/08/2025

1
Best Choice

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Marvis

Marvis Toothpaste Classic Strong Mint 85ml, 3er Pack (3 x 85ml)

Marvis

£17.49

More Details
Main highlights
- La crème dentaire culte en provenance d'italie progressive, traditional and attrayante – les products de soins dentaires marvis viennent de florence et sont fabriqués à 100% en italie
- Formulated with care
£17.49
2
Best Value
16% Off

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Euthymol
16% Off

EUTHYMOL Original Toothpaste (3.7fl oz, Pack of 5) - Fluoride-Free Toothpaste for Sensitive Teeth & Gum. Bad Breath, Cavity Prevention, 12-Hour Long Lasting Freshness with Wintergreen.

Euthymol

£16.65

£19.98
(16% Off)

More Details
Main highlights
- FLUORIDE-FREE CHOICE - Ideal for those preferring a fluoride-free oral care option. This formula offers a holistic approach to dental health, focusing on natural ingredients while providing comprehensive care for teeth and gums without the use of fluoride.
- EUTHYMOL ORIGINAL TOOTHPASTE SET (106g/3.7oz, Pack of 5) - Immerse yourself in the bright pink brilliance of our fluoride-free Euthymol toothpaste, infused with potent eucalyptus extract and thymol oil from thyme herb. Expertly formulated for dental calcium supplementation, this paste boasts a 12-hour bad breath control ability.
- EUTHYMOL - With over 120 years of tradition as a renowned British heritage toothpaste, EUTHYMOL stands out for its unwavering commitment to oral care excellence. Known for its distinctive, effective formulations, this brand uniquely blends time-honored values with innovative oral health solutions, celebrating its storied history while meeting contemporary dental care needs.
- ENHANCED TOOTH & GUM HEALTH - This toothpaste is enriched with calcium monohydrogen phosphate for essential remineralization, reinforcing tooth enamel against acids from plaque. It also includes tocopheryl acetate (vitamin E) that promotes gum health, potentially contributing to the longevity and integrity of teeth.
- CONTEMPORARY EFFICACY WITH A CLASSIC TOUCH - EUTHYMOL pairs traditional charm with eco-friendly design in a recyclable aluminum tube. Experience the unique blend of vibrant pink color and robust flavor, appealing to those who value classic aesthetics and environmental responsibility in their oral care.
£16.65
£19.98 (16% Off)
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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Oral-B

Oral-B Pro-Expert Professional Protection Toothpaste 4 x 125 ml Multipack

Oral-B

£13.96

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Main highlights
- With a clean mint flavor for a fresh breath
- Unique Stannous Complex Technology. Developped with dentists
- Provides a clean feeling for the whole mouth
- Our most advanced toothpaste technology, 24 hours protection against plaque with twice a day brushing
- Oral-B kit of 4 Oral-B Pro-Expert Professional Protection toothpastes shipped in recycled carton
- Made in Europe
- Actively strengthens by remineralizing enamel
£13.96
4

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

COLGATE

Colgate total Whitening Toothpaste 100ml X4 - Stronger 24-Hour Bacterial Defence* - Long-Lasting Active Protection* - Effectively Removes Surface Stains - 8 Benefits For Complete Protection

COLGATE

£14.00

More Details
Main highlights
- SUPERIOR BACTERIAL REDUCTION*: Besides giving you superior* bacterial reduction on your teeth, tongue, cheeks and gums*, our teeth whitening toothpaste also gives you long-lasting active protection*. (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
- STRONG, HEALTHY SMILES: Keep your smile white, healthy and protected when you brush with Colgate Total Whitening Toothpaste.
- STAIN REMOVAL: Our whitening toothpaste effectively removes surface stains to help keep your smile naturally white.
- BACTERIAL DEFENCE: Our teeth whitening toothpaste is designed to give you stronger 24-hour bacterial defence* for your whole mouth! (*Superior bacterial reduction on teeth, tongue cheeks & gums vs non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.)
- 8 BENEFITS: Our teeth whitening toothpaste helps to protect from cavities, plaque, tartar and sensitivity while protecting your gums and enamel, and helping to whiten your teeth and give you confident fresh breath.
£14.00
5

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Colgate

Colgate Max White One Toothpaste 3 X 75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Contains Whitening Accelerators - 1 Shade Whiter in 1 Week

Colgate

£9.00

More Details
Main highlights
- With its whitening accelerators, this teeth whitening toothpaste helps you to get 1 shade whiter teeth in just one week!
- This whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile
- The whitening toothpaste also helps to keep your enamel strong and gums healthy by helping to reduce plaque with regular brushing
- Enjoy a more confident, bright smile, when you use this teeth whitening toothpaste
- Dazzle with a whiter smile when you brush with Colgate Max White One Toothpaste
£9.00

5 Best Toothpastes of 2025

Marvis Toothpaste Classic Strong Mint 85ml, 3er Pack (3 x 85ml)

EUTHYMOL Original Toothpaste (3.7fl oz, Pack of 5) - Fluoride-Free Toothpaste for Sensitive Teeth & Gum. Bad Breath, Cavity Prevention, 12-Hour Long Lasting Freshness with Wintergreen.

Oral-B Pro-Expert Professional Protection Toothpaste 4 x 125 ml Multipack

Colgate total Whitening Toothpaste 100ml X4 - Stronger 24-Hour Bacterial Defence* - Long-Lasting Active Protection* - Effectively Removes Surface Stains - 8 Benefits For Complete Protection

Colgate Max White One Toothpaste 3 X 75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Contains Whitening Accelerators - 1 Shade Whiter in 1 Week

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Elmex Anti-Decays Toothpaste 2 x 75ml

Elmex Sensitive Toothpaste 2 x 75ml

Colgate Deep Clean Whitening Toothpaste, 3 x 75 ml - Fights cavities - Removes plaque - Clinically proven fluoride toothpaste - Mint toothpaste

Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness

Aquafresh Fresh and Minty Fluoride Toothpaste, Triple Protection, Rebuilds enamel Strength, Helps protect gums* and Refreshes breath, 75ml

Oral-B Pro-Expert Professional Protection Toothpaste 125ml

Sensodyne 75 ml Repair & Protect

Sensodyne Pronamel Toothpaste Daily Protection, Enamel Care Fluoride Toothpaste, Mint Flavour, 75ml

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